Okay, yes, I’m a Smartwool fan. I may be obsessed.  I just bought a new pair of the lifestyle socks today and I cannot wait to put them on.  There’s something special about them.  With the cool weather, I can’t wait to wear my Smartwool long underwear either.  I am a user of Smartwool in every day life.  This could include hiking, Backpacking, skiing, snowshoeing, going to work, lounging in front of the fire pit or snuggled up with my dogs watching a good movie.  (Shout out to Jackson and Foster!)  Do you know all that Smartwool can do for you?  Wool is a natural fiber.  It has 3 main properties: breathable, vapor wicking and climate control.  Wool and synthetics have the ability to wick, but only wool has the ability to wick moisture in its vapor state, before it turns into sweat.  So, your skin doesn’t get all wrinkly and weak, thus it helps to avoid blisters.  My favorite of all, since wool doesn’t hold moisture, it doesn’t hold odor!  Less stinky feet and less stinky body when I’m outside playing!  Sounds like a win to me.  And, just when you thought Smartwool has done it all, they now have toe socks!  Lastly, it’s the highest quality of wool.  So forget about that itchy old sweater that you think of when you hear the word ‘wool.’  This is not your old school wool. ~Wendy